Base is a female-owned wellness studio located in the North East, dedicated exclusively to the health and wellbeing of women. Founded by Annie, the studio aims to provide a supportive space where women can work out, socialise, and connect with one another away.
Base provide community for their members, supporting all aspects of their lives, both inside and outside the gym walls. Their flexible session times, realistic approach to busy women’s lives, and a variety of events, including movie nights, group hikes, and wellbeing retreats, make them much more than just a gym. The team spend a lot of time outdoors, with activities such as walking in the Lake District and sea dipping, fostering empowerment and connection among their members.
Base also offers nutritional support from in-house nutritionists, empowering women to feel more confident in their own skin, as well as workouts in the gym specifically tailored to their needs. Their space is diverse, inclusive, and vibrant, reflecting the range of women who make up our community. They are passionate about helping their members transform into the best versions of themselves.
the creative crunch supported Base with their rebrand, drawing inspiration from neutral and calming tones to create a bold identity as well as a distinctive, recognisable 'B' logo mark that can stand alone on their merchandise. Following the rebrand, we collaborated with the team to design a range of branded items for their members, including clothing and water bottles. We also provided direction on their social media strategy and designed branded templates for their channels with a particular focus on Instagram.
" Me and the girls had an absolute blast working on this project with Emma! She listened to our ideas and kept us involved at each stage of the design process. We couldn't be happier with the final outcome and we'll be wearing our new branded tees everyday! " - Annie
